April Fool’s Day is one of social media’s biggest days for brands. As an ad agency, we wanted to get in on the fun and create back and forth engagement with some of the most notoriously mischievious brands.
Through the RPA Twitter account, we created a single long thread to help users stay on the lookout for various brands’ pranks on April 1st. The goal was to use these hypothetical pranks as a way to warn users from looking like a fool while also allowing us to enagage with other heavily social brands and show off our creative potential as an agency. (Due to the timing of the COVID19 pandemic, this campaign did not go live.)


AGENCY            RPA
COPYWRITER    Shana Billingsley