In order for Ketzal, an established vehicle gear and menswear brand, to introuce a new line of women’s accessories, we expanded their rugged outdoors image to include fellow female adventurers. Remaining consistent with their established rugged and tough brand, Ketzal showcased the kind of woman their accessories are designed for. She’s someone who seeks adventure in the everyday. She loves to feel liberated, get her hands dirty, and needs quality products that can keep up with her lifestyle.
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To further build our visibiity in the women’s market, we also partnered with a handful of local influencers to show off how they wear our products everyday